TLC's What Not to Wear is the show that gives one style-disaster a free $5000 VISA card shopping spree based on prescribed fashion “rules” in exchange for all her current clothes.
New clothes PLUS fresh haircut PLUS make-up lessons… almost always equals a younger, cuter, slimmer-looking woman who now walks with the confidence of success, someone more in control of her own – !?! now changed !?! – destiny.
We watch. We relate. We learn. And we ask: Could this work for me?
Welcome to Marketing “Hope.”
And our own potentially higher VISA bill.
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