Alert: Targeting Boomers

Fact: Many aging Boomer women live alone. They have for some time. And they plan to keep doing that, risks be-damned, right?

Enter Life-Alert with a new twist on an old marketing campaign.

Life Alert 50 Plus: Personal and home security, including video surveillance.



Never mind that the video alone is rich fodder for Saturday Night Live.



Welcome to real-world Client Driven Marketing.

Assuming the decision to target Boomer women living alone is based on market research and not just product development hype.

What do you think... research or hype?