Social Media Means No More Excuses

Using iPod Touch as Kindle, I've just read World Wide Rave, by David Meerman Scott, downloadable free through Sunday.

It's a rally cry to tap low-cost social media as soft-sell communication tool, fostering relationships with would-be clients/customers by offering important information, free -- thereby building credibility and crowd-sourced internet buzz. All of which translates into business success while diluting traditional media and deep advertising budget power. 

True --  social media has amazing potential.

But what about this: Now when our ideas fail, products languish, careers stall... who's left to blame? 

_{Note: Sorry for the silence. Excuses... unacceptable.}